The Future of TV Marketing: What to Expect in the Coming Years
There is no doubt that TV marketing is evolving. With the advent of DVRs, on-demand services, and streaming platforms, viewers have more options than ever when it comes to how they watch their favorite shows. Unfortunately, this has led to a decline in traditional TV viewership, which has forced networks and advertisers to rethink how they approach TV marketing. This blog post will explore some of the changes we expect to see in TV marketing in the coming years. Stay tuned!
The future of TV advertising: what you need to know
TV marketing is constantly evolving, and the changes we’ve seen in recent years are only the beginning. In the coming years, we can expect even more changes and innovations in how TV is used to reach and engage consumers.
Here are some of the most noteworthy trends that will shape the future of TV marketing:
- Increased Integration with Digital Channels
As consumers increasingly turn to digital entertainment channels, TV marketers must follow suit. As a result, we can expect to see a greater focus on integrating TV advertising with other digital channels such as social media, mobile, and video-on-demand (VOD).
- More Personalized and Targeted Advertising
With advanced data analytics, TV marketers can use more sophisticated methods for targeting and personalizing their advertising messages. As a result, we can expect to move away from traditional demographics-based targeting in favor of more nuanced approaches that consider factors such as viewer behavior and interests.
- Greater Use of Interactive and Immersive Technologies
As new technologies continue to emerge, TV marketers will have an increasingly wide range of tools to create interactive and immersive experiences for viewers. Virtual reality (VR), augmented reality (AR), and interactive video are just some of the technologies we expect to see used more frequently in TV advertising in the coming years.
- More Collaboration with OTT Platforms
OTT platforms such as Netflix and Hulu are playing an increasingly important role in the TV landscape, and marketers will need to find ways to partner with them to reach their target audiences. We expect to see more ad-supported OTT platforms emerge and greater integration of traditional TV advertising into OTT content.
- New Opportunities for Addressable Advertising
As TV providers roll out more advanced set-top boxes and smart TVs, they’re opening up new opportunities for targeted, addressable advertising. This type of advertising allows marketers to deliver different ads to households based on demographics and viewing habits.
- Increased Investment in Programmatic Advertising
Programmatic advertising is an automated process that uses data-driven insights to target and deliver ads in real time. This type of advertising is already being used extensively in digital channels, and we expect to see it become more prevalent in TV advertising in the coming years.
- Greater Use of Connected TV Devices
Connected TV devices such as Roku, Amazon Fire TV, and Apple TV are becoming increasingly popular, offering viewers a way to watch internet-based content on their TVs. This presents a new opportunity for marketers to reach consumers through these devices with targeted advertising messages.
- Expansion of Advanced TV Offerings
As cable and satellite providers look for ways to compete with OTT platforms, we can expect to see them offer more advanced TV features and capabilities. This includes cloud DVR, 4K resolution, and voice control. These new features will create new opportunities for marketers to reach and engage consumers.
- More Investment in Original Content
As the competition for viewers’ attention continues, TV marketers must find ways to stand out. One way to do this is by investing in original content that can be used to promote their products or services. In the coming years, we expect to see more brands produce their own TV shows, movies, and other forms of video content.
- Continued Growth of Social TV
Social TV refers to the trend of viewers using social media platforms such as Twitter and Facebook to interact with each other while watching TV. This presents a new opportunity for marketers to reach and engage consumers through these channels. We can expect to see more brands create social media campaigns that tie in with specific TV programs and events in the future.
